How do you go from being a passionate tree-hugger to a business-suited change-maker on behalf of the forests?  Enter Forest Ethics program director Tzeporah Berman.  With a string of conservation successes, including the “Amazon of the North,” her inspiring story show how innovative market-based strategies, strange bedfellows, and public embarrassment are powerful tools to preserve the wild places that provide our essential ecosystem services.

ON Bioneers | April 18, 2014 | 9:30 am

Forest Lifeboat: From Spirit Bears to Victoria’s Dirty Secret

How do you go from being a passionate tree-hugger to a business-suited change-maker on behalf of the forests?  Enter Forest Ethics program director Tzeporah Berman.  With a string of conservation successes, including the “Amazon of the North,” her inspiring story show how innovative market-based strategies, strange bedfellows, and public embarrassment are powerful tools to preserve the wild places that provide our essential ecosystem services.

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