Fewer people are reading newspapers, and professional reporters are in short supply. How does one effectively advocate for a cause and influence issues in the internet age? Chris Cardinal will outline how change in media consumption can be used to advantage. Cardinal is a partner at Huddle Strategic Relations, a K.C. agency which focuses on strategy, development and communications for non-profits and non-governmental organizations. Cardinal also formerly served as the legislative lobbyist for the Kansas Chapter of the Sierra Club.