Organic agriculture has grown up. A once-marginal movement of plucky and slightly eccentric home gardeners has bloomed into mega-farms that ship around the world selling at premium prices. In this program we’ll examine both ends of the organic industry food chain — a mid-size organic farming family and the world’s largest organic food retailer. We’ll see what growing mainstream has done for – and to — organic farmers, and what remains to be done to give farmers and consumers the sustainable food system we urgently need.
Blake and Stephanie Alexandre, Alexandre Family Dairies
Walter Robb, Co-CEO, Whole Foods