Paris GOOD Food + Wine: Branding Out Of The Box

A rural English potato farmer who turned his potato chips into a global brand (Tyrrell’s); a Bordeaux wine company started by a few brothers in the late 1940s that has gone on to be Europe’s biggest wine-selling brand and whose market is 80% French (Castel Freres) ; a cabaret and restaurant that has been resurrected from the ashes of its 1930’s glorious past (Le Bal Blomet); and a fine foods grocery shop that retains its Mom & Pop Provenal feel (Maison Bermond 1830).

Paris GOOD Food + Wine is the first (and still only) English language radio program and podcast about food and wine produced in Paris, France. This episode, “Branding Out of The Box”, seeks to inspire budding, next-generation entrepreneurs who might have an idea or a dream and simply require the confidence to pursue it. In an era where big companies are only getting bigger and fast becoming monoliths, the entrepreneurial, small-business dream is still real and still scalable.

Credits:

Host/producer: Paige Donner.


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